Most people wait for January 1st to start thinking about goals, habits, or change.
They cling to the idea that a new year magically creates a new version of themselves.

We love a fresh start. A new program, a challenge, a clean calendar, it feels like possibility. And with that possibility comes expectation.
"I'll lose the weight."
"I'll get stronger."
"I'll clean up my diet once and for all."

Every gym says they care,
Every gym claims to value community, connection, and support,
But at Vital, it's not a slogan, it's the differentiator. It's who we are, and honestly, sometimes we care to a fault.

There was a time when I wanted the latest and greatest. The best gear, the newest pre-workout, the most advanced training plan. I thought if I could just find that one thing, it would unlock the results I was chasing.

"Show me your friends, and I'll show you your future."
My dad, Dale Frankum Sr., said that to me, constantly. When I say on repeat, I mean weekly.

In fitness, everyone's looking for the secret, the new workout, the next diet, the supplement that will finally make it all click. But the truth is, there are no secrets. There are only fundamentals. And the fundamentals never fail.

Everyone loves the idea of accountability, until they experience it.

When it comes to improving your health, body composition, and performance, protein is the most important nutrient you can focus on. It's the building block of muscle, helps you recover from workouts, supports your metabolism, and keeps you fuller for longer.

When people think of exercise, they often picture barbells, treadmills, or complicated machines. But one of the most powerful, functional, and life-changing movements requires none of that, the air squat.

When it comes to your health, doing nothing always costs more than taking action. It might not feel that way in the moment, skipping a workout, hitting the drive-thru instead of cooking, putting off that doctor's appointment, but the bill always comes due. And when it does, it's far steeper than the effort it would have taken to stay consistent....