“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”— Jocko Willink

01/16/2026

This quote hits hard because it strips away comfort and exposes truth.

At the core, it's not about motivation. It's about ownership.

When something truly matters to you, obstacles don't become stop signs, they become problems to solve. Time, energy, fear, busy schedules, bad days… none of those disappear. But when the goal matters, you adjust, adapt, and move forward anyway.

Excuses Are Easy. Ownership Is Hard.

Excuses sound reasonable. 

~ "I'm too busy."
~ "I'll start next week."
~ "I'm tired."
~ "Life is crazy right now."

~ "I can't afford it."

Most excuses aren't lies, they're just convenient truths used to justify inaction.

Ownership, on the other hand, is uncomfortable. It asks hard questions: , 

~ What can I control right now?
~ What's one small action I can take today?
What am I willing to sacrifice for what I say I want?

Finding a Way Doesn't Mean Perfection

Finding a way doesn't mean doing everything perfectly. It doesn't mean having unlimited time, energy, or motivation.

It means: , Showing up even when it's not ideal
~ Adjusting the plan instead of abandoning it
~ Doing something, not nothing

A 30-minute workout beats skipping the gym.
A walk beats sitting on the couch.
One better meal beats giving up for the day.

Progress is built on imperfect effort repeated consistently.

What Do You Really Want?

This quote forces an honest evaluation. Not of your goals, but of your priorities.

Your actions will always tell the truth. They reveal what matters most, regardless of what you say.

~ If your health matters, you'll find time to move.
~ If your faith matters, you'll find time to pray and reflect.
~ If your family matters, you'll find time to be present.

And if something keeps getting pushed aside, it's worth asking whether it truly matters, or whether it just sounds good.

Discipline Creates Freedom

Jocko often talks about discipline, not as punishment, but as freedom.

When you choose discipline, when you find a way instead of an excuse, you gain: 

~ Confidence in yourself
~ Trust in your word
~ Momentum that carries into every area of life

You stop negotiating with yourself. You stop waiting for perfect conditions. You act.

Final Thought

You don't need more motivation. You don't need a better schedule. You don't need the perfect plan.

You need a decision.

If you really want it, you'll find a way.

If not, you already know what you'll find.

The choice is yours—every single day.